This special, full-page, 4/color advertorial feature about a
specific product or solution will have a consistent format and look
issue to issue. The advertiser will provide IW 225 words of text
(maximum) and one or two images -- and IW will create the page. Only
one Product/Solution of the month will appear in an issue so this
attention-grabbing format is especially appropriate for new product
introductions. (Advertisers may not repeat the featured product
within the calendar year to keep this section fresh for readers.)
OPTION: Advertisers may elect to add a "post-it-note" on the
magazine cover that points readers directly to their IW
Product/Solution of the Month.
Note: Cover "Post-it notes" may also be
available for less-than full circulation. Contact your IW
sales representative for availability and price quotes. Only 1
cover post-it note available per issue. Full circulation
orders for cover post-it notes receive priority placement.
NEW! IW Product Showcase:
Full-page advertisers in IndustryWeek's February, May, and/or
September issue(s) can get a FREE 1/3 page ad in "IW Product
Showcase." This new advertorial section will be located immediately
following the feature stories -- prime positioning in the heart of
the magazine! Advertisers need only provide IW approximately 75
words of text and one product photo (plus logo) -- and IndustryWeek
will create the ad. Each IW Product Showcase page will highlight
three products.
Net investment: FREE with a full-page ad in the
February, May and/or September issue
Investment without an ad in the issue*
IndustryWeek: $5,500/net
IndustryWeek PLUS: $4,725/net
IndustryWeek PREMIUM: $4,100/net
NEW! Company Profile:
Corporate reputation is a critical component of every "deal"--
regardless of whether the objective is selling equipment, closing a
service agreement or negotiating an acquisition or sale of a
facility. While corporate ads and company profiles do not "make" a
corporate reputation -- they do help customers, suppliers and
employees explain what differentiates it by putting the company's
values into words and images.
IndustryWeek's June issue already puts a spotlight on corporate
reputations by identifying the largest publicly-held manufacturing
companies in the United States with its annual coverage of the IW
500 and IW 50 Best Manufacturing Companies. Now, in this same issue,
IW offers manufacturers and solution providers the opportunity to
put themselves in the spotlight with a one-page corporate profile in
a NEW, special advertorial section.
The "IW Corporate Profile" section will get premium positioning
in the magazine -- appearing without any advertising separation --
immediately following the issue's primary feature stories. Companies
who wish to be featured will provide IW with 225 words of text
(maximum) and one image or photo, plus company logo, and
IndustryWeek will write and create each individual advertorial
corporate profile. Each "IW Corporate Profile" participant will
approve its page prior to publication.
Net investment: FREE with a 4-time schedule of
full page ads between January - December 2008
For marketers who crave data and feedback to their ads,
IndustryWeek offers a FREE ad study conducted by a third-party
research firm. All full-page and half-page advertisers in IW's April
and/or November issue(s) will have their ad(s) reviewed and rated by
60-100 subscribers for "recall seeing" and "recall reading." In
addition, these executives are invited to share -- in their own words
and in as much detail as possible -- their opinion about the
advertiser, the product(s) advertised, and what message they
believed the ad was trying to convey.
Net investment: FREE with a full or half-page
ad in the April and/or November issue
NEW! Sponsored IW Custom Research Report:
Each of these new research studies are available to IndustryWeek
partners for (non-exclusive) sponsorship for $3,500/net with the
purchase of a 6-time minimum, full-page print advertising schedule.
These reports are only available for sponsorship through this
special program to IW print advertisers. Each 16-page report will
appear in all 125,000 run-of-publication subscribers issues -- with
bonus distribution at IMTS, National Manufacturing Week, and ProMat
2009. Each research report will identify the sponsor with a logo on
the report cover and at the conclusion of each report with a 1/2
page corporate profile/description. Plus, each sponsor will receive
500 high-quality overprints of the sponsored IW Custom Research
Report and a PDF.
IW Custom Research Reports Available for Sponsorship in
2008:
Business Outlook: Small to Midsize Manufacturers: August
The State of U.S. Factories
-- A Survey of U.S. Plant Managers:
September
Green Manufacturing Strategies: October
Net investment: $3,500 with 6-time, full page ad commitment
January - December 2008
Pre- & Post-Awareness Studies:
For marketers who seek proof that their advertising message
within the pages of IndustryWeek is moving the needle with regard to
"awareness" and "preference" -- IW will conduct a comprehensive,
customized pre- and post-campaign email survey (up to 25 questions)
among its subscribers to gauge impressions and attitudes prior to
the start of and upon the completion of the advertiser's campaign.
Net investment: FREE w/minimum 9-time ad
commitment January - December 2008 Net investment: $5,000 w/minimum 6-time ad
commitment January - December 2008
IW White Paper Excerpts:
In July and December, IndustryWeek will feature one-page
excerpts of marketers' white papers in a special advertorial
section. The "IW White Paper Excerpts" will get premium positioning
in the magazine -- appearing without any advertising separation --
immediately following the issue's feature stories and before the
editorial departments begin in the back third of the magazine.
Advertisers provide IW with the full text of their existing white
paper and a company logo, and IndustryWeek creates the excerpt page.
Advertisers have final approval of their "IW White Paper Excerpt" --
so there will be no surprises in text, look or feel upon
publication.
IndustryWeek will post the full text of the white paper from
which the "Excerpt" was created on its website for 30 days following
publication of the magazine and will capture registration
information from every individual who downloads each individual
white paper. IW will provide advertisers complete contact
information for each reader who downloads the full text of their
white paper as part of this program.
A few weeks following publication, IndustryWeek will send an
email notification to its print subscribers with a "deck" describing
each of the published "IW White Paper Excerpts" with a link to the
full white paper on the web site to further promote these papers and
collect additional leads. Available in the July and/or
December issue(s)
* IndustryWeek rates apply to companies who advertise in IW
exclusive of all other Penton Media Inc. magazines in calendar year
2008; IndustryWeek Plus rates apply to companies who are committed
to advertise a minimum 3-time print schedule in at least one other
Penton Media, Inc. magazine during calendar year 2008; IndustryWeek
Premium rates apply to companies who are committed to advertising a
minimum 3-time print schedule in at least three other Penton Media,
Inc. magazines during calendar year 2008. For a complete list of all
Penton Media, Inc. magazines and more information about this
program, please see the IW Rate Card.
