IndustryWeek's
category sponsorships are a powerful way to reach
senior manufacturing executives. They are
primarily a vehicle for demonstrating a strong
brand presence and dominance. Category
sponsorships are excellent for new product
launches and awareness campaigns. As a
secondary goal, they can be used to drive interest
in a white paper download or another type of
specific offer.
IndustryWeek's content is organized into five distinct
categories:
Companies can exclusively sponsor a
category, which includes a 125x125 logo on the
category page, a prominent 75-word text area with
a headline and a link, and an 88x31 logo in the
site navigation for that category. A
category sponsorship is an opportunity to segment
IndustryWeek.com users according to their chief
interests.
