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eNewsletter advertising

Overview

IndustryWeek's eNewsletters are the best way to reach manufacturing executives via e-mail.  They are a top vehicle for generating leads and awareness.

  • Relevant editorial content motivates executives to subscribe to IndustryWeek's eNewsletters.  Each newsletter has a different editorial focus and mission, and is written specifically to meet the information needs of manufacturers.

  • Exclusive sponsorships mean that there is only one paid advertisement in each newsletter.  This method cuts down on clutter, increases impact, and gives the advertiser 100% share of voice.  All of this means ads have more branding power and better response rates.

  • Confirmed opt-in and clean lists:  IW guarantees that each subscriber has specifically opted in to receive each eNewsletter sent.  IndustryWeek removes invalid addresses from its lists quickly and achieves "whitelist" status to ensure that as many messages as possible get through corporate e-mail filters.

 

"The Continuous Improvement newsletter was a bonanza [of leads]. The titles and companies of people who subscribe are great."

-- Chief Marketing Officer for a manufacturing consulting company

 


Inside Track eNewsletter

Inside Track is an executive summary of what's new on IndustryWeek.com this week.

Inside Track contains highlights of key articles, newswires, and columns from some of the leading thinkers in manufacturing management.  In addition, the Inside Track provides quick access to events, features and databases devoted to the latest management trends and challenges.

Manufacturers love this newsletter because it brings the best new content on the IndustryWeek website to them each week.

Frequency: Weekly (Wednesday)
Sponsor exclusivity:
Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Your ad includes a 40-character headline, a 75-word body copy with URL, and a 120x60 pixel logo.  See specs for more information.
Net investment:
1 week: $3,725   3 weeks: $3,350   6 weeks $3,075   12 weeks $2,850

More information:

 


Daily Headlines eNewsletter

Daily Headlines gives readers the top manufacturing headlines each business day.

This newsletter keeps manufacturing executives in touch with all areas of industry.  Daily Headlines contains the most important manufacturing news, market updates, and links to a feature article or column.  It is delivered every business day.

This newsletter is ideal for lead-generation campaigns.  Many software companies and information technology firms use the Daily Headlines as their newsletter of choice.  Sponsorships are sold on a weekly basis.

Frequency: Daily (every business day)
Sponsor exclusivity:
Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Your ad includes a 40-character headline, a 75-word body copy with URL, and a 120x60 pixel logo.  See specs for more information.
Net investment:
1 week: $3,000   3 weeks: $2,700   6 weeks $2,475   12 weeks $2,400

More information:

 


Continuous Improvement eNewsletter

Continuous Improvement tells readers how to eliminate waste, reduce response time, and simplify processes.

Continuous Improvement is about the ongoing evaluation and improvement of processes to make them work better.  This newsletter discusses the practices, opinions, successes and failures that process improvement has spawned.  Benchmarking data in each issue -- including data and case studies from the IW Best Plants program -- gives readers a yardstick to measure their progress.

Plant managers, VPs and directors of operations, and production managers are just a few of the manufacturing employees that benefit from this eNewsletter.

Frequency: Weekly (Tuesday)
Sponsor exclusivity:
Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Your ad includes a 40-character headline, a 75-word body copy with URL, and a 120x60 pixel logo.  See specs for more information.
Net investment:
1 week: $4,250   3 weeks: $3,825   6 weeks $3,500   12 weeks $3,400

More information:

 


Value-Chain eNewsletter

Supply chain news, articles, and best practices are shared in this weekly update.

This newsletter is written for executives who understand the importance of best-of-breed solutions and want to make their company's processes more efficient.

IndustryWeek's Value-Chain Newsletter delivers supply-chain-related headlines and features to subscribers' inboxes every week.  Members of management who strive to make their company's processes run more smoothly receive this newsletter.  Establish your product in front of intelligent business leaders who are constantly on the lookout for enhanced business practices.

Frequency: Weekly (Monday)
Sponsor exclusivity:
Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Your ad includes a 40-character headline, a 75-word body copy with URL, and a 120x60 pixel logo.  See specs for more information.
Net investment:
1 week: $2,250   3 weeks: $2,025   6 weeks $1,850   12 weeks $1,800

More information:

 


Manufacturing Buzz eNewsletter

Manufacturing Buzz connects the IndustryWeek community each week through opinions and humor.

Manufacturing Buzz gets the industry talking and encourages participation.  This weekly newsletter contains updates from IW Forum discussions, excerpts of blogs from IW editors, and contributed columns by industry experts.

Many readers open Manufacturing Buzz for a dose of humor with industry-related cartoons.  This newsletter also shares upcoming in-person and online events of interest.

Frequency: Weekly (Thursday)
Sponsor exclusivity:
Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Your ad includes a 40-character headline, a 75-word body copy with URL, and a 120x60 pixel logo.  See specs for more information.
Net investment:
1 week: $1,500   3 weeks: $1,350   6 weeks $1,225   12 weeks $1,200

More information:

 


Leadership Insights From The IW 50 eNewsletter

Leadership Insights From The IW 50 discusses strategies employed at the top U.S. manufacturing companies.

Manufacturers read Leadership Insights From The IW 50 to keep abreast of strategic actions taken by the most efficient and most profitable manufacturers.  Each issue covers current events, past triumphs, and upcoming challenges at the IW 50 Best Manufacturing Companies.  Topics such as globalization, supply-chain issues, and management philosophies are covered in this weekly newsletter.

Frequency: Weekly (Thursday)
Sponsor exclusivity:
Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Your ad includes a 40-character headline, a 75-word body copy with URL, and a 120x60 pixel logo.  See specs for more information.
Net investment:
1 week: $1,200   3 weeks: $1,075   6 weeks $1,000   12 weeks $975

More information:


Information Technology eNewsletter

Information Technology-related headlines and features are covered in this popular IW eNewsletter.

IW's Information Technology newsletter contains news and feature articles on IT initiatives and technologies.  Software and technology is revolutionizing the world of manufacturing, from the boardroom to the plant floor.  Readers trust IW to cut through the hype and deliver reliable IT information their company can use.

Frequency: Twice a month (Friday)
Sponsor exclusivity:
Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Your ad includes a 40-character headline, a 75-word body copy with URL, and a 120x60 pixel logo.  See specs for more information.
Net investment:
1 week: $1,650   3 weeks: $1,475   6 weeks $1,350   12 weeks $1,325

More information:

 


Quick Manufacturing News

Brought to you by Penton Media's Manufacturing, Supply Chain, and Metals Groups
Quick Manufacturing News is a daily eNewsletter produced by the editors of Penton Media's 10 publications in the Manufacturing, Supply Chain and Metals Groups.  Quick Manufacturing News gives you the opportunity to reach manufacturers at many different job levels and functions within a wide range of industries.

"Quick Manufacturing News is compelling to the reader and a powerful resource for marketers trying to reach manufacturers.  In a recent campaign this newsletter tripled our expectations for responses and qualified leads."

-- Greg Wilkinson, Partner, GrowthPoint Inc.

Sponsor exclusivity: Only ONE paid sponsor is permitted in each issue, so your message is sure to stand out!
Above the fold: Your ad is featured "above the fold" for prominent exposure.
Ad creative: Materials must be submitted at least two business days prior to the scheduled delivery to ads@quickmanufacturingnews.com. For example, materials must be sent by 5pm Eastern, the Thursday prior to Monday delivery.  Insertion orders are on a first come, first serve basis and cancellations are subject to penalty. Your ad includes ALL of the following:
a) Headline -- 50 characters or less;
b) Body copy -- 100 words or less, including a link; and
c) Logo -- 120x60 pixels
Net investment: $3,000 per week

More information:

 

   

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