IndustryWeek's e-newsletters are the best way to reach
manufacturing executives via e-mail. They are a
top vehicle for generating leads and awareness.
Relevant
editorial content motivates executives to
subscribe to IndustryWeek's e-newsletters. Each
newsletter has a different editorial focus and
mission, and is written specifically to meet the
information needs of manufacturers.
Exclusive
sponsorships mean that there is only one paid advertisement in each
newsletter. This method cuts down on clutter,
increases impact, and gives the advertiser 100%
share of voice. All of this means ads have
more branding power and better response rates.
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guarantees that each subscriber has specifically
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many messages as possible get through corporate
e-mail filters.
Inside Track is an executive summary of what's
new on IndustryWeek.com this week.
An e-mail newsletter in HTML
format, Inside Track contains highlights of key
articles, newswires, and columns from some of the
leading thinkers in manufacturing management. In
addition, the Inside Track provides quick access to
events, features and databases devoted to the latest
management trends and challenges.
Manufacturers love this
newsletter because it brings the best new content on
the IndustryWeek website to them each week.
Frequency: Weekly (Wednesday)
Format: HTML
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: Your ad includes a 40-character
headline, a 75-word body copy with URL, and a 120x60
pixel logo. See HTML
specs for more information.
Daily Headlines gives readers the top manufacturing
headlines each business day.
This
newsletter keeps manufacturing executives in touch with all
areas of industry. Daily Headlines contains the most
important manufacturing news, market updates, and links to a
feature article or column. It is delivered in HTML format every business day.
This newsletter is ideal for lead-generation campaigns.
Many software companies and information technology
firms use the Daily Headlines as their newsletter of choice.
Sponsorships are sold on a weekly basis.
Frequency: Daily (every business day)
Format: HTML
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: Your ad includes a 40-character
headline, a 75-word body copy with URL, and a 120x60
pixel logo. See HTML
specs for more information.
Continuous Improvement tells readers how to eliminate
waste, reduce response time, and simplify processes.
Continuous
Improvement is about the ongoing evaluation and
improvement of processes to make them work better.
This newsletter discusses the practices, opinions,
successes and failures that process improvement has
spawned. Benchmarking data in each issue --
including data and case studies from the IW Best
Plants program -- gives readers a yardstick to measure
their progress.
Plant managers, VPs and directors of operations, and
production managers are just a few of the manufacturing
employees that benefit from this e-newsletter.
Frequency: Weekly (Tuesday)
Format: HTML
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: Your ad includes a 40-character
headline, a 75-word body copy with URL, and a 120x60
pixel logo. See HTML
specs for more information.
Supply chain news, articles, and best
practices are shared in this weekly update.
This
newsletter is written for executives who understand the
importance of best-of-breed solutions and want to make their
company's processes more efficient.
IndustryWeek's Value-Chain Newsletter delivers
supply-chain-related headlines and features to subscribers'
inboxes every week. Members of
management who strive to make their company's processes run
more smoothly receive this newsletter.
Establish your product in front of intelligent business
leaders who are constantly on the lookout for enhanced
business practices.
Frequency: Weekly (Monday)
Format: HTML
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: Your ad includes a 40-character
headline, a 75-word body copy with URL, and a 120x60
pixel logo. See HTML
specs for more information.
Manufacturing Buzz connects the IndustryWeek community each
week through opinions and humor.
Manufacturing Buzz gets the industry talking and encourages
participation. This weekly newsletter contains updates
from IW Forum discussions, excerpts of blogs from IW editors,
and contributed columns by industry experts.
Many readers open Manufacturing Buzz for a dose of humor with
industry-related cartoons. This newsletter also shares
upcoming in-person and online events of interest.
Frequency: Weekly (Thursday)
Format: HTML
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: Your ad includes a 40-character
headline, a 75-word body copy with URL, and a 120x60
pixel logo. See HTML
specs for more information.
Leadership Insights From The IW 50 discusses strategies
employed at the top U.S. manufacturing companies.
Manufacturers
read Leadership Insights From The IW 50 to keep
abreast of strategic actions taken by the most
efficient and most profitable manufacturers.
Each issue covers current events, past triumphs, and
upcoming challenges at the IW 50 Best Manufacturing
Companies. Topics such as globalization,
supply-chain issues, and management philosophies are
covered in this weekly newsletter.
Frequency: Weekly (Thursday)
Format: HTML
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: Your ad includes a 40-character
headline, a 75-word body copy with URL, and a 120x60
pixel logo. See HTML
specs for more information.
Information Technology-related headlines and features are
covered in this popular IW e-newsletter.
IW's
Information Technology newsletter contains news and feature
articles on IT initiatives and technologies. Software
and technology is revolutionizing the world of manufacturing,
from the boardroom to the plant floor. Readers trust IW
to cut through the hype and deliver reliable IT information
their company can use.
Frequency: Twice a month (Friday)
Format: HTML
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: Your ad includes a 40-character
headline, a 75-word body copy with URL, and a 120x60
pixel logo. See HTML
specs for more information.
Mobile
E-Newsletter Reach senior manufacturing executives with an ad on their handheld
device. IndustryWeek's Mobile E-Newsletter allows busy businesspeople
to download manufacturing news, features, and columns to their BlackBerry, Treo, or
other mobile devices such as Web-enabled phones.
This offering is enabled by technology provider AvantGo.
Sponsorships are sold in four-week increments.
Frequency: Daily (every business day)
Format: Text
Sponsor exclusivity: Only
ONE paid sponsor is permitted in each issue, so your
message is sure to stand out! Above the fold: Your ad is
featured "above the fold" for prominent exposure. Ad creative: See
mobile specs.
Brought to you by Penton Media's Manufacturing, Supply Chain,
and Metals Groups Quick
Manufacturing News is a daily HTML e-newsletter produced by the editors of
Penton Media's 10 publications in the Manufacturing, Supply Chain and Metals
Groups. Quick Manufacturing News gives you the opportunity to reach
manufacturers at many different job levels and functions within a wide range
of industries.
"Quick
Manufacturing News is compelling to the reader and a
powerful resource for marketers trying to reach manufacturers.
In a recent campaign this newsletter tripled our expectations
for responses and qualified leads."
-- Greg Wilkinson, Partner, GrowthPoint Inc.
Sponsor exclusivity: Only ONE paid sponsor is
permitted in each issue, so your message is sure to stand out! Above the fold: Your ad is featured "above the fold"
for prominent exposure. Ad creative: Materials must be submitted at least two
business days prior to the scheduled delivery to
ads@quickmanufacturingnews.com. For example, materials
must be sent by 5pm Eastern, the Thursday prior to Monday
delivery. Insertion orders are on a first come, first
serve basis and cancellations are subject to penalty. Your ad
includes ALL of the following:
a) Headline -- 50 characters or less;
b) Body copy -- 100 words or less, including a link; and
c) Logo -- 120x60 pixels
An e-mail newsletter in HTML
format, Inside Track contains highlights of key
articles, newswires, and columns from some of the
leading thinkers in manufacturing management. In
addition, the Inside Track provides quick access to
events, features and databases devoted to the latest
management trends and challenges.
This
newsletter keeps manufacturing executives in touch with all
areas of industry. Daily Headlines contains the most
important manufacturing news, market updates, and links to a
feature article or column. It is delivered in HTML format every business day.
Continuous
Improvement is about the ongoing evaluation and
improvement of processes to make them work better.
This newsletter discusses the practices, opinions,
successes and failures that process improvement has
spawned. Benchmarking data in each issue --
including data and case studies from the IW Best
Plants program -- gives readers a yardstick to measure
their progress.
This
newsletter is written for executives who understand the
importance of best-of-breed solutions and want to make their
company's processes more efficient.
Manufacturing Buzz gets the industry talking and encourages
participation. This weekly newsletter contains updates
from IW Forum discussions, excerpts of blogs from IW editors,
and contributed columns by industry experts.
Manufacturers
read Leadership Insights From The IW 50 to keep
abreast of strategic actions taken by the most
efficient and most profitable manufacturers.
Each issue covers current events, past triumphs, and
upcoming challenges at the IW 50 Best Manufacturing
Companies. Topics such as globalization,
supply-chain issues, and management philosophies are
covered in this weekly newsletter.
IW's
Information Technology newsletter contains news and feature
articles on IT initiatives and technologies. Software
and technology is revolutionizing the world of manufacturing,
from the boardroom to the plant floor. Readers trust IW
to cut through the hype and deliver reliable IT information
their company can use.
Quick
Manufacturing News is a daily HTML e-newsletter produced by the editors of
Penton Media's 10 publications in the Manufacturing, Supply Chain and Metals
Groups. Quick Manufacturing News gives you the opportunity to reach
manufacturers at many different job levels and functions within a wide range
of industries.