IW EZ Buy and IW EZ Buy Gold are NEW
media-plan options for advertisers who want a
simplified, integrated magazine and online
program with IndustryWeek. These pre-packaged,
integrated media plans combine print and web
advertising across the IW portfolio for a
complete program that delivers maximum market
reach and campaign effectiveness.
Each IW EZ Buy and IW EZ Buy Gold plan includes full page or
half page print ads in IndustryWeek magazine, plus skyscrapers,
leaderboards, and/or rectangles (depending on the length of the
campaign) on IW Online. For advertisers who want the added benefit
that come only from reaching out to the market's digital in-boxes,
the IW EZ Buy Gold plan also includes exclusive sponsorship of some
of IW's most popular enewsletters.
How it Works
IW EZ Buy and IW EZ Buy Gold are fixed media plans. No substitutions
are allowed and they are available only in 3-month, 6-month, 9-month
and 12-month campaign flights. You may choose which months to apply
toward the campaign and months do not need to be consecutive;
however the entire campaign must be completed between the months of
January and December 2008.
The IW EZ Buy and IW EZ Buy Gold process is easy -- only
4 steps:
1. Select the package that best fits your campaign and budget
2. Confirm available schedule dates with your IW sales
representative
3. Generate ONE insertion order that identifies the months of your
campaign and says "IW EZ Buy" or "IW EZ Buy Gold"
4. Submit the ad creative. You can change your ad creative at any
time*.
Each month of your campaign, IndustryWeek will mail you only one
invoice -- no matter how many ads are running that month! Your IW EZ
Buy or IW EZ Buy Gold ad campaign will reach hundreds of thousands
of high-quality, manufacturing executives.
* Ad copy can be changed prior to the normal ad
deadlines for all issues, enewsletters, web ads.
