An online conference is a group of "web breakout
sessions" rolled into a single themed event. Online conferences
attract time-pressed, travel-weary manufacturing executives. These
leaders want the content of an in-person conference, but they seek
the flexibility of attending as many or as few sessions as their
schedule allows.
Online conference session sponsorships are an
excellent opportunity for marketers who like online events, but are
seeking a lower investment level than an IW-hosted webcast. Session
sponsorship allows a company to "own" a single session within the
overall online conference.
IW online conference session sponsorships provide a
great way for a company to position itself as a thought leader and
partner for manufacturing executives alongside other leading
solutions providers. Sponsors receive contact information for their
session's registrants and attendees, as well as one-time use of the
full online conference registration list.
Sponsor feedback
"We
were very pleased with this IW online event sponsorship. It was
extremely well organized, and I knew what
was expected of us throughout the process. It's nice to get such a
personalized level of support and help. We're happy with the number
of registrants and attendees, and I expect we will generate some
nice business opportunities from our sponsorship." --
Elizabeth Goldman, Director of Marketing,
InfinityQS International
For more information about online
conference session sponsorships, please contact your IndustryWeek
sales representative, or call eMedia general manager
Michael Madej at 216-931-9637.
