Related Knowledge

A search, SEO, and contextual advertising solution

Thanks to IndustryWeek Related Knowledge, advertisers can now target and deliver their most important messages to IndustryWeek online users -- when users want to read them most.

An advertiser publishes their website pages (or other digital information) inside the IndustryWeek.com website, driving customers and prospects to their sales messages in three powerful ways:

1. SEO (Search Engine Optimization): Related Knowledge optimizes advertisers' website pages for search, which places them on the organic (i.e. natural) search results pages on Google, MSN, and Yahoo.

2. Editorial Related Adjacency: Related Knowledge dynamically links advertisers' most relevant website pages next to articles about their company, competitors, related products and services, industry trends, etc. This guarantees the advertisers' messages are delivered to the right users at the right time, 24 hours a day, 365 days of the year.

3. Vertical Search: Related Knowledge publishes advertisers' website pages inside a vertical search directory on the IndustryWeek website, giving users instant access to their company information.

Related Knowledge requires no work by an advertiser, other than identifying website pages they want optimized on the major search engines and delivered within the IndustryWeek website. Related Knowledge also gives advertisers the ability to deliver updated website pages as part of their program.

Most important, Related Knowledge provides advertisers with real time and monthly performance metrics measuring their outstanding ROI for their program, including SEO clicks and search referral terms from Google and the other search engines.

How it works:

Why should companies participate in Related Knowledge?

1. Search engine optimization
   Related Knowledge can dramatically improve a sponsor's rankings in Google, Yahoo, and MSN for key words and phrases.

2. It's easy
   There's no work involved for sponsors.  IW pulls content from the sponsor's website and display it alongside IndustryWeek articles as related links.  The sponsor reviews and approves the materials.  Additions and changes can be made at any time.

3. Be part of the dialogue
   More than 100,000 users per month come to IndustryWeek because they know and trust IW's editorial coverage.  Through Related Knowledge, sponsors can offer their most important materials to this audience -- at the exact moment these users are reading IndustryWeek's coverage on the same topic.

4. The market is here
   Many big-name companies have links appearing next to IndustryWeek's relevant editorial content.

5. It's measurable
   Sponsors can choose to receive full reports on campaign metrics such as impressions, click-throughs, SEO clicks, and search referral terms.

Investment:
1-year Related Knowledge program: $1,500 net per month
6-month program: $2,000 net per month

Learn more

For a brief demonstration, contact your IndustryWeek regional sales director, or contact senior eMedia sales and marketing manager Jonathan Burger.