Related Knowledge

Turnkey microsites with a built-in audience

Companies can get more exposure for their marketing copy, brochures, white papers, and press releases – all under the IndustryWeek brand umbrella. Related Knowledge puts the sponsor’s marketing materials on a co-branded microsite that’s tightly integrated with the IndustryWeek.com website.

Best of all, the Related Knowledge program drives targeted traffic to an advertister’s microsite pages. Every time a user reads a relevant article on IndustryWeek.com, then links to the advertiser’s marketing materials appear in a box adjacent to the article.

It’s simple. IW does builds the microsite, and the advertiser approves it. IW also provides metrics on impressions and click-throughs throughout the campaign. Six-month and one-year programs are available.

How it works:

Why should companies participate in Related Knowledge?

1. It's easy
   There's no work involved for sponsors.  We pull content from the sponsor's website and display it alongside IndustryWeek articles as related links.  The sponsor reviews and approves the materials.  Additions and changes can be made at any time -- sponsors simply e-mail any new content to IW.

2. Be part of the dialogue
   More than 100,000 users per month come to IndustryWeek because they know and trust IW's editorial coverage.  Through Related Knowledge, sponsors can offer their most important materials to this audience -- at the exact moment these users are reading IndustryWeek's coverage on the same topic.

3. The market is here
   Many big-name companies have links appearing next to IndustryWeek's relevant editorial content.

4. It's measurable
   Sponsors can choose to receive full reports on campaign metrics such as impressions and click-throughs.

Pricing:
1-year Related Knowledge program: $1,500 net per month
6-month program: $2,000 net per month

Learn more

For a brief demonstration, contact your IndustryWeek regional sales director, or contact eMedia sales and marketing manager Jonathan Burger.