Companies can get more exposure for their marketing copy,
brochures, white papers, and press releases – all under the
IndustryWeek brand umbrella. Related Knowledge puts the
sponsor’s marketing materials on a co-branded microsite that’s
tightly integrated with the IndustryWeek.com website.
Best of all, the Related Knowledge program drives
targeted traffic to an advertister’s microsite pages. Every time a
user reads a relevant article on IndustryWeek.com, then links to the
advertiser’s marketing materials appear in a box adjacent to the
article.
It’s simple. IW does builds the microsite, and the advertiser
approves it. IW also provides metrics on impressions and click-throughs
throughout the campaign. Six-month and one-year programs are
available.
How it works:
1.
Contextually related links appear next to the article (in
the red/pink box).
The user clicks on an advertiser's link for more
information.
2.
The advertiser's content is delivered to the user on the
sponsor's Related Knowledge pages within the IndustryWeek
website.
Why should companies participate in Related
Knowledge?
It's easy
There's no work involved for sponsors. We pull content from
the sponsor's website and display it alongside IndustryWeek articles
as related links. The sponsor reviews and approves the materials.
Additions and changes can be made at any time -- sponsors simply
e-mail any new content to IW.
Be part of the dialogue
More than 100,000 users per month come to IndustryWeek
because they know and trust IW's editorial coverage. Through
Related Knowledge, sponsors can offer their most important
materials to this audience -- at the exact moment these
users are
reading IndustryWeek's coverage on the same topic.
The market is here
Many big-name companies have links appearing next to
IndustryWeek's relevant editorial content.
It's measurable
Sponsors can choose to receive full reports on campaign metrics
such as impressions and click-throughs.
Pricing:
1-year Related Knowledge program: $1,500 net per month
6-month program: $2,000 net per month