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Manufacturing Roundups

Digital "mini-magazines" collect new prospects on focused topics

Manufacturing Roundups are groupings of recent articles on focused topics that IW compiles into a "digital mini-magazine."  The articles come from the pages of IndustryWeek magazine, the IndustryWeek.com website, or one of IW's 100+ sister publications.  As a sole sponsor, a company selects the topic of a Manufacturing Roundup. The sponsor receives contact information for everyone who downloads it.

Each Manufacturing Roundup is promoted on the IW website, in e-newsletters, and in the table of contents of IndustryWeek magazine. Sponsors receive prominent attribution on each page of the Roundup, plus the download page.

Manufacturing Roundups benefit sponsors by:

  • Generating leads when the sponsor doesn't have a specific offer (i.e. their own white paper or research report) to take into the market
  • Associating the sponsor's brand with IndustryWeek's editorial content
  • Generating leads while educating prospects about industry trends
  • Providing sponsors with a co-branded content element that can be posted on the sponsor's own website
  • Giving them a turnkey program

 

For more information about Manufacturing Roundups, contact eMedia sales and marketing manager Jonathan Burger.

   

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