Targeted headline ads on IndustryWeek.com are a
powerful sponsorship opportunity with prominent
exposure.
Located under the site header but above the main
content on pages within a content category, a
targeted headline ad gives sponsors a more focused
opportunity to connect with IW's audience. Because
of a targeted headline ad's prominent location and
unique format, this ad position is an ideal place
for sponsors to promote their white papers and
other content assets.
Each targeted headline ad consists of an 88x31
logo, a bold "category sponsored by" tagline, plus
two text links provided by the sponsor. In
addition, a linked 88x31 logo also appears in the
site navigation menu for that category.
IndustryWeek's content is organized into five
distinct categories:
The sponsor's ad appears on *all* pages within the
content category they select -- including main
category pages, subcategory pages, news item
pages, feature story pages, and column pages. Each
targeted headline ad position is exclusive to that
content category.
Each category's targeted headline position is sold
on a sole sponsorship basis.
