The IW Online Marketplace is similar to the
classified ad section in a newspaper or a magazine. It
allows companies to place a text link on all pages within
the IndustryWeek website. They appear in a box on the
home page, articles pages, category pages, and all other pages
within the website.
Companies often use a text link along
with higher-impact ad
units on IndustryWeek.com such as skyscrapers, rectangles, or
e-newsletter ads. They are also effective as standalone
marketing tools -- an excellent low-cost, low-risk point of entry for campaigns with a limited
budget.
Text
links are priced by position, with a maximum of five links
running at a time:
Click image
to enlarge
#1 position:
$1,200/month net
#2 position:
$1,100/month net
#3 position:
$950/month net
#4 position:
$900/month net
#5 position:
$850/month net
Frequency discounts can be negotiated for long-term programs.
Monthly credit card billing is also available. Ads
consist of a 50-character headline and up to 200 characters of
body copy.
