Leaderboards
are "supersized" banners that appear at the top of the page,
directly within the user's view and adjacent to important site
tools such as the search box and primary navigation. IW's leaderboards give your company exposure throughout the prime
areas of the IndustryWeek website, including the home page,
news items, articles and columns.
Dimensions: 728x90 pixels.
File formats: GIF, Flash, or other rich media accepted -- see
Rich Media specifications. Max file size:
30KB.
Investment: $110 CPM (cost per thousand impressions)*
Rectangle
ads are a powerful creative option for your campaign. IW's
award-winning editorial content flows around the rectangles,
increasing your ad's visibility and giving you a highly
prominent position on the site. It is nearly impossible
for a user to read an IndustryWeek article or news item
without seeing a rectangle ad!
Rectangles also appear on the home page of the site.
Dimensions: 300x250 pixels. File formats: GIF, Flash, or
other rich media accepted -- see
Rich Media specifications.
Max file size: 30KB.
Investment: $115 CPM (cost per thousand impressions)*
Skyscrapers
are a dynamic and highly visible way to place your message on
IndustryWeek's home page, category & subcategory pages, video
page, events page, and more.
With the unique vertical nature of
skyscrapers, your message stays with the reader as they scroll
down the page. Skyscrapers are an excellent choice for both branding
and direct response campaigns.
Dimensions: 160x600
pixels. File formats: GIF, Flash, or other
rich media accepted -- see
Rich Media specifications. Max
file size: 30KB.
Investment: $85 CPM (cost per thousand impressions)*
*
CPM calculation example: If you purchase 50,000
impressions and your CPM is $85, then your campaign cost is 50
x $85 = $4,250
Leaderboards
are "supersized" banners that appear at the top of the page,
directly within the user's view and adjacent to important site
tools such as the search box and primary navigation. IW's leaderboards give your company exposure throughout the prime
areas of the IndustryWeek website, including the home page,
news items, articles and columns.
Rectangle
ads are a powerful creative option for your campaign. IW's
award-winning editorial content flows around the rectangles,
increasing your ad's visibility and giving you a highly
prominent position on the site. It is nearly impossible
for a user to read an IndustryWeek article or news item
without seeing a rectangle ad!
Skyscrapers
are a dynamic and highly visible way to place your message on
IndustryWeek's home page, category & subcategory pages, video
page, events page, and more.