Communicating with potential
customers is increasingly difficult in today's business
world. SPAM laws, decreasing response rates on direct
mail campaigns, and the high cost of tradeshows are all
huge factors that are changing the way companies get in touch with
new prospects. Develop quality prospects quickly and
cost-effectively by sponsoring an IndustryWeek-hosted webcast.
IndustryWeek's
webcasts can help marketers overcome the communications barrier.
Webcasts are a cost-effective way to build relationships with
a large group of business decision-makers. By working with
the media partner that is the premier brand in the
manufacturing world, a webcast sponsor is positioning its company as a
trusted partner who can help manufacturers solve their
business problems. An IW webcast provides sponsors with
a prequalified audience of prospects who are interested in
a specific topic.
A webcast is
the combination of streaming audio with live Web-based
visuals and audience interaction. Companies can sponsor
an IndustryWeek-hosted webcast on a topic related to their core focus. An IW editor will
moderate the event, and the sponsor will receive the benefits
of being associated with the IndustryWeek brand.
From audience development and
registration through production and archival, IndustryWeek
handles all of the webcast logistics and guides the sponsor through
the process step-by-step.
Audience Development
A
comprehensive marketing program is built into each
webcast sponsorship. IW produces the marketing
materials and promotes the event to tens of thousands
of manufacturing executives.
IW can also assist with promotion to
the sponsor's existing customer database.
Production
IW can provide content guidance and suggestions for
ensuring that the event is compelling to the
IndustryWeek audience.
Before the event, IW trains presenters and walks them through a dress rehearsal.
Registration and Customer Service
IW
will host and manage registration, which is
customizable with the sponsor's qualification questions.
Each registrant receives e-mail confirmation with event details and the sponsor's name.
IndustryWeek provides registration
assistance and technical support during the event.
Live broadcast
IW manages the logistics of the entire
broadcast and provides technical support.
An
IW moderator will open the event, deliver a brief
introduction, introduce speakers, and moderate the
question and answer session during the last portion of
the event.
Interactive audience polling questions can be built
into the presentations.
Attendees are asked to participate in a customizable
exit survey.
On-Demand
IndustryWeek makes the webcast available on demand on its website for one
full year, providing continued exposure.
Attendees and non-attendees receive e-mails with
a link to the on-demand version.
Leads
After the event is completed, the sponsor receives an extensive
database with data on all registrants, all attendees,
results of polling questions, a complete log of the
question and answer session, and the results of a
post-event exit survey.
IW
will also provide sponsors with an executive summary that
highlights the results of the webcast, so they can
communicate the event's effectiveness to key members
in their organization.
Content Development Assistance
(optional)
For an additional fee, IndustryWeek will secure an
analyst from ARC
Advisory Group to deliver a 20-25 minute expert
analysis during the webcast. ARC is a leading
research and advisory firm in the manufacturing and
supply chain markets.
Download more
details about an IndustryWeek webcast with a
speaker from ARC Advisory Group (PDF format,
0.1MB).
"We sponsored an IndustryWeek webcast featuring ARC
and were pleased with the number of qualified opportunities generated
from our participation. The team at IW delivers a well-managed webcast
program, beginning with the pre-event marketing all the way through
the post-event reporting and analysis. Adding an ARC analyst
presentation definitely enhanced the value of the webcast." --
Kara Glencross, Director of Marketing,
Visiprise Inc.
"The webcast that we sponsored with IW exceeded our
expectations in a number of ways. In terms of pure numbers,
we had a large number of registrants and an equally impressive
number of attendees who stayed on the webcast through the
Q&A. This event has turned out to be one of the best
marketing investments that we have made this year. I was
quite concerned about the time requirements of sponsoring and
assembling an event such as this, but the webcast team at IW
has a well-defined process for putting these programs together
and making sure that all the pieces converge to produce a
quality product. In general I am very pleased with the
IW webcast experience and would highly recommend this type of
event to anyone considering this type of marketing activity.
It delivered in both lead generation and market visibility."
-- Paul LeMert,
Director of Marketing, Lighthammer Software (now SAP Labs LLC)
"We are a leader in our
business segment of Product Lifecycle Management and we
understand the realities and difficulties involved in web
based marketing. As we obviously want to provide our
clients and speakers with a top rate webcast experience, I
found both the Penton and IndustryWeek people involved in
coordinating speakers, the dress rehearsals, and overall
logistics to be very knowledgeable and professional in manner.
The presentation interface on your site, especially the Q&A
section, I found to be extremely beneficial in prioritizing
questions. It is apparent that a lot of work in design
and development has gone into your site, the overall look and
feel is great and your site is easy to navigate. Thanks
for a truly great service!" -- Greg Riccardi, Director
Teamcenter Programs, Siemens PLM Software
"Progress Software
selects media activities that produce results, and
IndustryWeek webcasts have played a key role in our marketing.
At
every step of the process, the IW team has demonstrated their
expertise
in producing events that deliver quality information to
quality
audiences. Their post-event reporting is exceptional." --
Susan Venturo, Marketing. Communications Mgr., Progress
Software
For more
information about webcasts, please contact your IndustryWeek
sales representative, or call eMedia general manager
Michael Madej at 216-931-9637.
