Audience
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Digital
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Research
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Digital audience overview and demographics
 Users
come to IndustryWeek.com for manufacturing news, opinion, knowledge,
and community
Job title
-
52% senior management
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26% president/C-level
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21% VP
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7% owner/partner
-
28% director
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18% general manager
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14% line-of-business management
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24% manager
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10% analyst
74% use IW to research business practices
50% of
IndustryWeek.com users visit the site at least once a week
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Industry involvement
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18% aerospace
-
21% automotive
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15% chemicals
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9% consumer durables
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14% consumer packaged goods
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25% high-tech
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32% industrial machinery and equipment
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29% metal products
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11% paper mfg, printing and publishing
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9% pharmaceuticals and biotech
Annual revenues
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40% large manufacturers
($1 billion or more)
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32% mid-size manufacturers
($50 million-$999 million)
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28% small manufacturers
(Less than $50 million)
Decision makers' purchase involvement:
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58% determine need
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58% evaluate product features
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48% select supplier
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49% approve purchases
Source: IndustryWeek.com user survey, August
2008.
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