Audience
Magazine
eMedia
In person
events
Research
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eMedia audience overview and demographics
 Users
come to IndustryWeek.com for manufacturing news, opinion, knowledge,
and community
Job title
-
55% senior management
-
28% president/C-level
-
20% VP
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7% owner/partner
-
27% director
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19% general manager
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21% line-of-business management
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19% manager
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5% analyst
74% use IW to research business practices
76%
use the Internet at work at least 5 hours per
week, and 18%
use it more than 20 hours per week
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Industry involvement
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14% aerospace
-
27% automotive
-
19% chemicals
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17% consumer durables
-
15% consumer packaged goods
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22% high-tech
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32% industrial machinery and equipment
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31% metal products
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13% paper mfg, printing and publishing
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10% pharmaceuticals and biotech
Annual revenues
-
37% large manufacturers
($1 billion or more)
-
34% mid-size manufacturers
($50 million-$999 million)
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29% small manufacturers
(Less than $50 million)
91% of IndustryWeek.com users have purchasing
decision-making authority
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Purchase involvement:
-
62% determine need
-
61% evaluate product features
-
52% select supplier
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60% approve purchases
When you're looking for information on manufacturing, which
sources do you use?
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91% websites
-
83% industry trade magazines
-
82% Internet search engines
-
40% general business magazines
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39% e-mail newsletters
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17% newspapers
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3% TV
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2% radio
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1% none of the above
Source: IndustryWeek.com user survey, October 2007. Sample
size = 846
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