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Print audience overview and demographics

...where manufacturing knowledge comes together

IndustryWeek is audited by BPA and dedicated exclusively to serving senior executives across industrial sectors: together these sectors represent the world's 8th largest economy -- U.S. manufacturing.

  • 126,573 subscribers*

  • 100% personal direct request*

  • 100% corporate management*

  • 94.4% manufacturing industries*

 

  • 56,521 Corporate and Executive Management*
      44.7% (CEO, COO, CFO, CIO, EVP, and General Managers)
     

  • 38,033 Operations, Production and Plant Management*
      30.0% (VPs and Directors of Operations, Production & Plant Managers)
     

  • 30,696 Engineering, Research & Development, IT, Purchasing and Sourcing Management*
      24.3% (VPs and Directors of Engineering, Research & Development, IT, Purchasing and Sourcing)

*Source: May 2008 issue, June 2008 BPA circulation statement

Across the full spectrum of manufacturing industries...

IndustryWeek doubled its market share in 2008 and increased its 2008 folio by 36%.
  • Aerospace & Defense
  • Automotive
  • Chemicals
  • Consumer Durables
  • Consumer Packaged Goods
  • Electronics
  • High Tech
  • Industrial Machinery & Equipment
  • Biotech & Pharmaceuticals
  • Mining
  • Oil & Gas
  • Printing & Publishing

At large, mid-size and small companies...

 

People who plan the strategies and investments for manufacturing companies read IndustryWeek

  • IndustryWeek has more C-level subscribers in manufacturing than its b-to-b competitors.*

  • 9 out of 10 subscribers are involved in sourcing/purchasing decision-making.

  • Over half of IW subscribers authorize and/or give final approval for the purchase of products and solutions.

  • 3 out of 4 subscribers who evaluate product features when planning new purchases for their companies use trade magazines as a source of information.

  • 95.8% say that IW is useful in building awareness of products and services.

  • Over two-thirds of subscribers spend at least 30 minutes reading IW, and over one-third spend over an hour reading it.

 

IndustryWeek has over 525,000 monthly readers

  • IndustryWeek subscribers ranked IW as having the most relevant content regarding manufacturing topics of all of the publications listed.

  • 3 out of 4 IndustryWeek subscribers say their formulation of a company’s reputation is partially shaped by industry-specific magazines and news services.

  • 96.3% say IW provides comprehensive coverage of industry news and events.

  • IW subscribers who specify or select the brand/supplier pass along their issues of IW to an average of 3.7 people

 

What readers say about IndustryWeek magazine:

"IndustryWeek is the best magazine for folks in manufacturing. Its articles are always thought provoking, and its news items are timely. I use it always to improve myself and my department."

"I feel IW is the #1 manufacturing magazine and I always look forward to the next issue."

"IndustryWeek is THE most definitive publication on the total manufacturing business needs vs. merely financial or general business environment. It provides me specific tools that will help my manufacturing business be more successful."

"I enjoy the whole magazine and can always find something that helps me in my business. The market information is good, the leadership strategies are great and the companies IW highlights make great benchmarks."

"IW keeps me focused on the manufacturing technology and current management trends and issues with manufacturing business. IW does this better than any other publication."

 

Circulation statement

Most recent circulation data:
Download IndustryWeek's BPA circulation statement
Effective December 2008  (PDF format, 0.1MB)

 

 

   

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