IndustryWeek is the only BPA-audited magazine dedicated exclusively to serving senior executives across industrial sectors: together these sectors represent the world's 8th largest economy -- U.S. manufacturing.
Only IW reaches so many manufacturing decision makers...
63,475 Corporate and Executive Management
50% (CEO, COO, CFO, CIO, EVP, and General Managers)
20,825 Operations, Production and Plant Management
17% (VPs and Directors of Operations, Production & Plant Managers)
IW subscribers on average spend 49.6 minutes reading each issue.
20,350 Engineering, Research & Development & IT Management
16% (VPs and Directors of Engineering, Research & Development & I.T.)
20,350 Purchasing and Sourcing Management
16% (VPs and Directors of Purchasing and Sourcing)
Across the full spectrum of manufacturing industries...
49.9% of IW subscribers saved and article or ad they saw in IndustryWeek.
Aerospace
Automotive
Chemicals
Consumer Durables
Consumer Packaged Goods
Defense
Electronics
High Tech
Industrial Machinery & Equipment
70.9% of readers pass their issue along to 2.93 people.
Life Sciences & Pharmaceuticals
Mining
Oil & Gas
Printing & Publishing
At large, mid-size and small companies...
59.6% of IW subscribers visited an advertiser's website after seeing/reading an ad in IndustryWeek.
Circulation at a glance:
125,000 Total Subscribers
100% Corporate, Plant & Engineering Sr. Management in Manufacturing
100% Direct Request
-- subscribers are engaged with the magazine
100% 1st Year Qualified
-- subscribers are current in their position
36.3% of IW subscribers initiated a meeting with someone withing their organization as result of something they read in IndustryWeek.
When asked which of the following magazines they read regularly, IndustryWeek subscribers overwhelmingly responded that they read IW more than other publications.
Percent of IW subscribers who say they are regular readers (multiple responses allowed):
90.3% of IndustryWeek's readers have decision-making authority in determining products or services for their company.
90% expect their company's capital expenditures to increase over the next 12 months.
70% turn to trade magazines for information when considering a purchase.
90.7%
IndustryWeek
49.2%
BusinessWeek
26.6%
Fortune
23.7%
Plant Engineering
23.3%
Manufacturing Engineering
20.8%
Manufacturing Business Technology
20.1%
Purchasing
19.0%
Forbes
16.5%
CFO
16.0%
Harvard Business Review
15.6%
Managing Automation
13.8%
Logistics Management
13.1%
R&D
12.9%
Modern Machine Shop
12.6%
Design News
9.5%
World Trade
8.6%
HR Magazine
4.7%
INC.
4.3%
Site Selection
3.8%
DC Velocity
7.2%
Other
What readers say about IndustryWeek magazine:
"IndustryWeek is the best magazine for folks in manufacturing. Its
articles are always thought provoking, and its news items are timely.
I use it always to improve myself and my department."
"I feel IW is the #1 manufacturing magazine and I always look forward
to the next issue."
"IndustryWeek is THE most definitive publication on the total
manufacturing business needs vs. merely financial or general business
environment. It provides me specific tools that will help my
manufacturing business be more successful."
"I enjoy the whole magazine and can always find something that helps
me in my business. The market information is good, the leadership
strategies are great and the companies IW highlights make great
benchmarks."
"IW keeps me focused on the manufacturing technology and current
management trends and issues with manufacturing business. IW does this
better than any other publication."
...where manufacturing knowledge comes together