IndustryWeek is audited by BPA and dedicated exclusively to serving senior executives across industrial sectors: together these sectors represent the world's 8th largest economy -- U.S. manufacturing.
126,573 subscribers*
100% personal direct request*
100% corporate management*
94.4% manufacturing industries*
56,521 Corporate and Executive Management*
44.7% (CEO, COO, CFO, CIO, EVP, and General Managers)
38,033 Operations, Production and Plant Management*
30.0% (VPs and Directors of Operations, Production & Plant Managers)
30,696 Engineering, Research & Development, IT, Purchasing
and Sourcing Management*
24.3% (VPs and Directors of Engineering, Research & Development, IT,
Purchasing and Sourcing)
*Source: May 2008 issue, June 2008 BPA circulation
statement
Across the full spectrum of manufacturing industries...
IndustryWeek
doubled its market share in 2008 and increased its 2008 folio by 36%.
Aerospace & Defense
Automotive
Chemicals
Consumer Durables
Consumer Packaged Goods
Electronics
High Tech
Industrial Machinery & Equipment
Biotech & Pharmaceuticals
Mining
Oil & Gas
Printing & Publishing
At large, mid-size and small companies...
People who plan the strategies and investments for
manufacturing companies read IndustryWeek
IndustryWeek has more C-level subscribers in manufacturing than its b-to-b
competitors.*
9 out of 10 subscribers are involved in sourcing/purchasing decision-making.
Over half of IW subscribers authorize and/or give final approval for the
purchase of products and solutions.
3 out of 4 subscribers who evaluate product features when planning new
purchases for their companies use trade magazines as a source of information.
95.8% say that IW is useful in building awareness of products and services.
Over two-thirds of subscribers spend at least 30 minutes reading IW, and
over one-third spend over an hour reading it.
IndustryWeek has over 525,000 monthly readers
IndustryWeek subscribers ranked IW as having the most relevant content
regarding manufacturing topics of all of the publications listed.
3 out of 4 IndustryWeek subscribers say their formulation of a company’s
reputation is partially shaped by industry-specific magazines and news services.
96.3% say IW provides comprehensive coverage of industry news and events.
IW subscribers who specify or select the brand/supplier pass along their
issues of IW to an average of 3.7 people
What readers say about IndustryWeek magazine:
"IndustryWeek is the best magazine for folks in manufacturing. Its
articles are always thought provoking, and its news items are timely.
I use it always to improve myself and my department."
"I feel IW is the #1 manufacturing magazine and I always look forward
to the next issue."
"IndustryWeek is THE most definitive publication on the total
manufacturing business needs vs. merely financial or general business
environment. It provides me specific tools that will help my
manufacturing business be more successful."
"I enjoy the whole magazine and can always find something that helps
me in my business. The market information is good, the leadership
strategies are great and the companies IW highlights make great
benchmarks."
"IW keeps me focused on the manufacturing technology and current
management trends and issues with manufacturing business. IW does this
better than any other publication."
...where manufacturing knowledge comes together
