Conducted by Signet Research Inc., an ad study report
measures ad recall, ad readership and ad exposure for magazine ads, both quantitatively
and through extensive reader comments. Readers comment on their
impression of the message of the ad and their perception of the
advertiser and the products/services advertised.
With a Signet AdStudy for your print ad, you will:
Find out if
your ads are being noticed.
Obtain
extensive verbatim comments on the impression your ad is making.
See how
your ads compare with the competition.
Find out
what kind of ads score well (or poorly).
Learn how
readers perceive the message of your ads.
While we cannot share proprietary
results from each advertiser, general data from some of IW's Signet
studies is presented in the following PDF files.
The annual
IndustryWeek/Manufacturing Performance
Institute Census of Manufacturers is a study of manufacturing metrics,
management practices and financial results at the plant level.
IndustryWeek and the Manufacturing Performance
Institute surveyed China's leading manufacturers -- plants that were
either ISO 9001 certified or in the process of certification or
recertification. In the IW/MPI China Manufacturing Study,
China plants were surveyed with a questionnaire measuring many of the
same metrics included in the IW/MPI Census of Manufacturers, which
assesses U.S. manufacturing practices and performances.
IW/MPI
IW/MPI
