39,557 total registrants (an 50% increase over last year)
19,366 total attendees (a 44% increase over last
year)
7,424 viewed an on-demand version of a webcast
93% stated they would participate in a future IndustryWeek webcast
Online conference metrics
From the Operational Excellence Online LIVE! 12-session, two-day
online conference held in October 2007:
Number of total registrants: 1,541
Average number of sessions each person registered for: 5.4
Number of total unique live attendees: 541
73% of attendees viewed one, two, or three live sessions
Median number of live attendees for each session: 104
How IW attracts an audience for each webcast
A comprehensive marketing program is built into each webcast
sponsorship. IW produces the marketing materials and promotes
the event to tens of thousands of senior manufacturing titles.
IW can also assist with promoting to a sponsor's existing customer
and/or prospect database.
Titles and companies
IndustryWeek's webcasts attract senior plant and corporate management
titles from manufacturing companies. From VPs, presidents, and
procurement managers at the corporate level, to plant managers, supply
chain directors, lean managers, GMs, Six Sigma black belts, and senior
engineering directors at the plant level, IndustryWeek's webcasts
reach manufacturers with authority and influence.
The individual makeup of registrant titles/companies for a particular
webcast is primarily affected by the topic of the event. For
example, a presentation that's focused on broad strategic trends such
as outsourcing or manufacturing's labor crisis would attract more
corporate management titles than a webcast on operations-focused
topics like improving your lean or product development efforts.
Download a sample
list of IndustryWeek webcast registrants. This list shows
sample company names and titles from one IW webcast. (0.1MB, PDF
format)
IndustryWeek's webcasts receive hundreds and hundreds of comments from
audience members. Here's a sample of just a few:
"Good use of my time. Thank you for the invitation and the opportunity
to attend!"
"Thanks again for providing these free and informative forums!"
"This session has been very beneficial to me and to our company."
"Excellent webinar. I've been preaching the need for this [software]
in our company for over a year, and a company has the solution for our
evaluation."
"I attend these events to get the 'downloads', even if I'm not sure
if the subject matter is germaine to my goals or not; you never know
what will strike you."
12-month IndustryWeek webcast stats
How IW attracts an audience for each webcast