All materials must be
submitted at least 2 business days in advance.
If materials are late, advertiser/agency is still
responsible for the media purchased pursuant to the
insertion order.
Dimensions:
Leaderboards: 728x90 pixels
Rectangles: 300x250 pixels
Skyscrapers: 160x600 pixels
File Formats: GIF, Animated GIF, JPEG, HTML,
Flash, or other rich media accepted. If using rich
media, see Rich Media Specifications below.
Animation, Looping: Animated GIFs are
acceptable. No limits on looping.
Formats
Accepted: Flash, Unicast, Pointroll, Motif,
Eyeblaster, Eyewonder, etc. Will accept others for
testing.
Fall-Back: ALL
Rich Media ads must be accompanies by a standard GIF
for use as a fall-back for non-rich media enabled
browsers.
HTML Ad
Specifications: IndustryWeek utilizes
JavaScript ad tags on its pages. HTML banners must be
constructed to work within these tags. HTML banners
may either call to the client’s server for component
images or the component images may be submitted along
with the HTML code directly to IndustryWeek. All
component images must conform to the file size
restrictions (35 KB) and total combined file size of
component images should not exceed the maximum
specified files size (2 MB).
In order for DART to track clicks on HTML banner with
a 'form action' field (such as pull down menus, or
typed search entry banners) you MUST use the
form method=get and NOTform method=post.
IndustryWeek will then be able to track clicks on your
banner, though we may not be able to track clicks to
multiple URLs separately. <HTML> and <BODY> tags are
not required. If you need to use <BODY> for your
formatting you should substitute <TABLE> tags instead.
Behavioral Rules:
Mutual
expansion behavior is required; expandable creative
may expand on user initiation (mouse-over), but
requires mouse-off retraction.
Expandable
creative enabled by mouse click may remain until mouse
click close. Automatic play or pre-expand are not
allowed.
Audio
allowable only with user initiation (clicking), and
must be able to be stopped by user interaction
(clicking).
Flash
Ads:
If submitting a Flash banner, you must supply both the
compiled .swf file, the .fla file, and a backup GIF.
IndustryWeek uses DoubleClick DART to serve its ads.
DART is not able to track clicks on Flash banners
without modification to the code before the .swf file
is compiled. All Flash ads must have the clickTag
variable coded into the .swf file. See
http://mediakit.industryweek.com/specs_clicktag.asp
for specific instructions.
All materials must be
submitted at least 2 business days in advance.
If materials are late, advertiser/agency is still
responsible for the media purchased pursuant to the
insertion order.
Please
submit all of the following:
Company logo: 88x31 pixels
Company home page URL (for link in site navigation
menu)
Two links. The text for each link can be up to 75
characters (including spaces). Provide the text you
want to be linked, as well as the linking URL.
If
supplied text does not meet these specifications,
IndustryWeek reserves the right to edit.
All materials must be
submitted at least 2 business days in advance.
If materials are late, advertiser/agency is still
responsible for the media purchased pursuant to the
insertion order.
Please
submit all of the following:
Headline -- 40 characters or less;
Body
copy -- 75 words or less, including a link; and
Logo
-- 120x60 pixels
If
supplied text does not meet these specifications,
IndustryWeek reserves the right to edit.
Unless
otherwise specified, IndustryWeek will include a
redirect URL to track clicks on your ad.
All materials must be
submitted at least 2 business days in advance.
If materials are late, advertiser/agency is still
responsible for the media purchased pursuant to the
insertion order.
Please submit all of the following:
Your white paper in Adobe Acrobat (PDF) format
Title of the white paper
A 40-60 word description of the white paper
Your company's URL
A contact e-mail address for reporting purposes
If supplied text does not meet these specifications,
IndustryWeek reserves the right to edit.
White paper leads will be forwarded by e-mail to the
address you specify.
Third-party tags are not permitted for white paper
postings. All white papers must be hosted on the IW
web server.
All materials must be
submitted at least 2 business days in advance.
If materials are late, advertiser/agency is still
responsible for the media purchased pursuant to the
insertion order.
Please submit all of the following:
Heading: up to 50 characters (including spaces)
Body copy: up to 200 characters (including spaces)
URL for click-throughs
Not permitted:
Writing entire words in all capital letters, or other
excessive use of caps
Bold or italics
HTML tags or other formatting
If supplied text does not meet these specifications,
IndustryWeek reserves the right to edit.
All materials must be
submitted at least 2 business days in advance.
If materials are late, advertiser/agency is still
responsible for the media purchased pursuant to the
insertion order.
Submit 40 words of plain text, plus a URL.
No formatting (bold, italics, colors, etc.), no HTML
or embedded hyperlinks.
IndustryWeek reserves the right to reject creative
that it deems, in its sole opinion, to be
inappropriate. Copy may be edited for length and
clarity.
For
all ads with a frequency discount, a short rate
will apply if an advertiser does not use the
number of insertions upon which its billings are
based.
Unless
advertiser/agency instructs otherwise,
IndustryWeek will continue to run creative that is
already on file for a campaign for each of the
campaign's placements. Of course,
advertiser/agency is always free to submit new
creative (or modify existing creative) for
upcoming placements at any time prior to the
creative deadlines.
Bills
Rendered: On or around the 29th of the month in
which the placement runs.
Unless
otherwise specified, all placements shall abide by
the IAB/AAAA Terms and Conditions, version 2.0
All
special requests for statistics reporting must be
negotiated prior to the media buy and specified on
the insertion order.
Liability: Publisher is not liable for delays in
delivery and/or non-delivery in the event of Act
of God, action by any governmental or
quasi-governmental entity, fire, flood,
insurrection, riot, explosion, embargo, strikes
whether legal or illegal, labor or material
shortage, transportation interruption of any kind,
work slowdown or any condition beyond the control
of publisher affecting production or delivery in
any manner.
It is
the advertiser's/agency's obligation to submit
advertising materials in accordance with
IndustryWeek's existing criteria or specifications
(including content limitations, technical
specifications and material due dates) as posted
on IndustryWeek's website at the time of the
signing of the IO. If advertising materials are
late, Advertiser is still responsible for the
media purchased pursuant to IO.
When
submitting e-mail copy, advertisers and agencies
are advised that Microsoft Word is not an
acceptable format for sending text, since it may
insert automatic formatting that causes problems
in mail servers. IndustryWeek is not liable for
poor or improper display of any text that an
advertiser or agency has prepared in Microsoft
Word.
If
advertiser chooses to use a third-party service to
deliver ads, IndustryWeek will not be held
responsible for any technical errors caused by
said third-party server. In the event IndustryWeek
discovers that a third-party ad server is causing
an error, the campaign will be pulled from the
IndustryWeek site. Notification will come from
IndustryWeek to the addresses on the IO. Said
contactees will be responsible for notifying
IndustryWeek when the error is fixed, at which
point IndustryWeek will restore the campaign
within one business day. The total impressions
will be prorated due to the downtime, but the full
fee will be charged as if no downtime had
occurred.
