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eMedia


 

 

eMedia production specifications

Download eMedia production specs in the IW rate card (1.0MB, PDF format)


Leaderboards, Rectangles, Skyscrapers

  • All materials must be submitted at least 2 business days in advance.  If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

  • Dimensions:

    • Leaderboards: 728x90 pixels

    • Rectangles: 300x250 pixels

    • Skyscrapers: 160x600

  • Format: GIF, Flash, or other rich media accepted.  If using rich media, see Rich Media Specifications below.

  • Animation, Looping: Animated GIFs are acceptable.  No limits on looping.

  • File size: 30K maximum.

  • URL: Please include a URL for your ad to link to.

  • Send materials to ads@industryweek.com


Rich Media Specifications for Web-Based Ads

IndustryWeek supports most rich media formats. Your creative must conform to the IAB Rich Media Guidelines published at http://www.iab.net/standards/richmedia/pdf/RichMediaGuidelines2.pdf. In addition:

  • Rich Media: All rich media must conform to the following behavioral rules:

    • Expandable creative must only expand on user initiation (mouse-over) and enable mouse-off retraction.

    • Audio allowable only with user initiation (clicking), and must be able to be stopped by user interaction (clicking).

  • Flash Ads: All Flash ads must have the clickTag variable coded into the swf file. See http://macromedia.com/resources/richmedia/tracking/designers_guide

  • Flash Ads: You must send alternate GIF files for visitors who do not have Flash on their browser.

  • Flash Ads: Please submit both the .swf and the .fla files for all Flash ads.

  • Eyeblaster: A $5 CPM surcharge will be added to all Eyeblaster ads.

 


Category Sponsorships

  • All materials must be submitted at least 2 business days in advanceIf materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

  • Specifications:

    • Square Button: 125x125 pixels;

    • Micro Bar (Logo): 88x31 pixels;

    • Text: Headline and Body copy -- 75 words or less, including a link (please provide URL)

  • Send materials to ads@industryweek.com


HTML E-Newsletters

  • All materials must be submitted at least 2 business days in advance.  If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

  • Please submit ALL of the following:
    a) Headline -- 40 characters or less;
    b) Body copy -- 75 words or less, including a link; and
    c) Logo -- 120x60 pixels

  • Unless otherwise specified, IndustryWeek will include a redirect URL to track clicks on your ad.

  • Send materials to ads@industryweek.com

 


Mobile Electronic Newsletter

  • All materials must be submitted at least 2 business days in advance.  If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

  • Submit 40 words of plain text, plus a URL.  No formatting (bold, italics, colors, etc.), no HTML or embedded hyperlinks, no smart quotes.

  • Send materials to ads@industryweek.com

 


Sponsored White Paper Collection

  • All materials must be submitted at least 2 business days in advance.  If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

  • Please include the following:

  • Your white paper in Adobe Acrobat (PDF) format

  • Title of the white paper

  • A 40-60 word description of the white paper

  • Your company's URL

  • A contact e-mail address for reporting purposes

  • White paper leads will be forwarded by e-mail to the address you specify.

  • Third-party tags are not permitted for white paper postings.  All white papers must be hosted on the IW web server.

  • Send materials to ads@industryweek.com

 


Text Links: IW Online Marketplace

  • All materials must be submitted at least 2 business days in advance.  If materials are late, advertiser/agency is still responsible for the media purchased pursuant to the insertion order.

  • Please provide the following:

  • Heading: up to 50 characters (including spaces)

  • Body copy: up to 200 characters (including spaces)

  • URL for click-throughs

  • No excessive use of capital letters, no bold or italics, no HTML tags or formatting is permitted.

  • Send materials to ads@industryweek.com

 


General Terms and Conditions

  • IndustryWeek reserves the right to reject creative that it deems, in its sole opinion, to be inappropriate. Copy may be edited for length and clarity.

  • For all ads with a frequency discount, a short rate will apply if an advertiser does not use the number of insertions upon which its billings are based.

  • Unless advertiser/agency instructs otherwise, IndustryWeek will continue to run creative that is already on file for a campaign for each of the campaign's placements.  Of course, advertiser/agency is always free to submit new creative (or modify existing creative) for upcoming placements at any time prior to the creative deadlines.

  • Bills Rendered: On or around the 29th of the month in which the placement runs.

  • Unless otherwise specified, all placements shall abide by the IAB/AAAA Terms and Conditions, version 2.0

  • All special requests for statistics reporting must be negotiated prior to the media buy and specified on the insertion order.

  • Liability: Publisher is not liable for delays in delivery and/or nondelivery in the event of Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of publisher affecting production or delivery in any manner.

  • It is the advertiser's/agency's obligation to submit advertising materials in accordance with IndustryWeek's existing criteria or specifications (including content limitations, technical specifications and material due dates) as posted on IndustryWeek's website at the time of the signing of the IO.  If advertising materials are late, Advertiser is still responsible for the media purchased pursuant to IO.

  • When submitting e-mail copy, advertisers and agencies are advised that Microsoft Word is not an acceptable format for sending text, since it may insert automatic formatting that causes problems in mail servers.  IndustryWeek is not liable for poor or improper display of any text that an advertiser or agency has prepared in Microsoft Word.

  • If advertiser chooses to use a third-party service to deliver ads, IndustryWeek will not be held responsible for any technical errors caused by said third-party server. In the event IndustryWeek discovers that a third-party ad server is causing an error, the campaign will be pulled from the IndustryWeek site.  Notification will come from IndustryWeek to the addresses on the IO.  Said contactees will be responsible for notifying IndustryWeek when the error is fixed, at which point IndustryWeek will restore the campaign within one business day.  The total impressions will be prorated due to the downtime, but the full fee will be charged as if no downtime had occurred.

 

 

   

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